DecentCare
About DecentCare
DecentCare is an AI-powered healthcare technology platform built to help hospitals, clinics, and medical practitioners attract more patients, manage care journeys, and grow sustainably.
Our Story
DecentCare was built through years of close, hands-on engagement with healthcare providers and a rigorous understanding of how care is delivered in real clinical environments.
Across clinics and hospitals, care teams routinely depend on disconnected tools to manage patients, appointments, communication, and follow-ups. This fragmentation creates operational gaps, unnecessary manual effort, and critical breaks in the continuity of care — challenges that remain invisible until their consequences become difficult to reverse. At the same time, providers lacked a coherent, technology-driven system to attract, engage, and retain patients in an increasingly competitive landscape.
DecentCare was created to address both dimensions, treating the patient journey as a unified whole, and delivering the intelligence, automation, and strategic infrastructure that healthcare providers need to grow with confidence.
Our Approach
We design DecentCare around the realities of how healthcare teams actually operate.
Built Around Real Patient Journeys
Our approach is grounded in a deep understanding of patient journeys, the operational constraints care teams face daily, and the coordination dynamics that define real clinical environments. Rather than retrofitting generic marketing or CRM tools for healthcare, we build systems that reflect how care is actually delivered, and how patients actually make decisions.
Capabilities Designed With Providers
Every capability within the platform, from AI-enhanced SEO and paid acquisition to care journey automation and Digital Twin intelligence, is developed in close partnership with healthcare providers, refined through real-world feedback, and measured against outcomes that matter: patient volume, retention, revenue, and care quality.
A Partner in Everyday Care Delivery
This commitment to working alongside those on the ground allows DecentCare to remain practical, adaptable, and consistently aligned with the evolving needs of the providers we serve.
What We Offer
DecentCare delivers a full-stack growth and operations platform across six integrated capability areas
SEO with AI Search Intelligence
Future-ready organic visibility strategies combining AI-enhanced SEO, AIO, GEO, and AEO to ensure providers are found, across traditional search and generative AI responses alike.
Social Media Marketing with AI Insights & Automation
AI-driven audience segmentation, sentiment analysis, and predictive creative optimisation that enables personalised, high-impact engagement across the platforms patients prefer.
Paid Advertising with AI-Driven Optimisation
Intelligent bidding, conversion propensity modelling, and real-time budget reallocation that continuously refine campaign performance to attract high-value patient enquiries.
AI-Enabled Care Journey CRM
Intelligent automation and predictive patient scoring that streamline follow-ups, optimise communication timing, improve appointment adherence, and reduce no-shows.
Business Strategy & Growth Consulting
AI-powered forecasting and scenario modelling that support smarter strategic decisions, from market positioning and competitive mapping to investment impact simulations.
Web Development with AI-Powered Personalisation
Adaptive, high-converting websites built with conversational AI, behaviour-based journeys, and symptom-guided pathways that reduce friction and accelerate appointment conversions.
Our Clients
DecentCare is trusted by healthcare providers who require reliable, intelligent systems for patient acquisition, journey management, and operational coordination. Our platform currently supports
Collectively, our platform has supported over 500 healthcare providers, generated ₹50 crore in revenue for our partners, and delivered an average ROI of 3.2× across campaigns and care operations.
Founder’s Story
DecentCare was founded by Swaroop ESD and Karthik K, bringing together complementary experience across healthcare technology, operations, and execution.
Swaroop ESD
Founder & CEO
Swaroop brings over 14 years of experience at the intersection of healthcare technology and strategic marketing. An IIT alumnus, he spent years working closely with hospitals and care teams, and kept encountering the same gap: providers had no unified system to manage patient journeys, coordinate care, and grow sustainably at the same time. That gap became the foundation of DecentCare.
Karthik Reddy K
Founder & COO
Karthik brings over 14 years of experience in operations and large-scale platform execution. An IIT alumnus, he has spent his career building technology that delivers real-world impact at scale. As COO at AI Thinkers, he developed a deep understanding of what it takes to make complex systems perform consistently, and at DecentCare, he brings that same standard to healthcare.
Together, Swaroop and Karthik also co-founded DecenTrialz, a clinical trial recruitment and pre-screening platform. Their work across both care delivery and clinical research reinforced a shared conviction: healthcare systems function at their best when workflows are structured, communication is consistent, and care teams have technology they can depend on without reservation.
DecentCare was built from this shared perspective , combining deep domain knowledge, operational execution, and a relentless focus on real-world adoption to deliver a platform that healthcare providers can grow with, and patients can trust.
Our Team
DecentCare is used by healthcare providers managing active patient journeys and coordinated care delivery.
Vamshi
Digital Marketing Manager
Ashok
Fullstack Developer
Vamshi
Digital Marketing Manager
Ashok
Fullstack Developer
Vamshi
Digital Marketing Manager
Ashok
Fullstack Developer
Vamshi
Digital Marketing Manager
Ashok
Fullstack Developer
Learn More About DecentCare
If you are exploring ways to improve patient acquisition, care journey management, or the operational effectiveness of your healthcare practice, we would welcome the opportunity to connect.
Designed for clinics, hospitals, and healthcare teams managing real-world care workflows.