DecentCare
Social Media Growth You Can Measure
15+ years
In healthcare marketing
2M+
Organic impressions generated
500K+
Organic video views generated
100K+
Followers and subscribers managed across clients
Trusted by leading healthcare institutions
What You Get
Social Search Visibility
Be discoverable where people search for health answers and providers on social platforms.
Authority That Feels Human
Doctor-led education and calm, credible messaging built to earn trust.
A Monthly Content Engine
Series + templates + workflows that keep content consistent without last-minute chaos.
Engagement That Turns Into Enquiries
Community handling that supports patient questions and drives the next step.
What We Deliver
Strategy and Planning
Patient-intent mapping • content pillars • brand voice • monthly calendar
In-House Content Studio
Reels/Shorts scripts • carousels • stories • explainers • design templates
Platform Management
Instagram • Facebook • LinkedIn • YouTube (and other relevant channels)
Community and Moderation
Reply playbook • escalation rules • misinformation handling • review prompts
Creative Direction
Series formats • visual style • tone consistency • storytelling guidelines
Performance and Optimisation
Monthly insights • what to scale • what to stop • what to improve next
Social Lead Engine
Built to convert patient interest into booked appointments.
Message and enquiry handling with structured response flows
Story and profile actions that push patients to booking
Service-wise navigation (highlights, profile structure, pinned content)
Front desk handoff and follow-up workflow (Care Journey ready)
Tracked
AI-Assisted Delivery
Faster production. More consistency. Better monthly improvement.
AI supports our workflow so your social media runs smoother and improves faster month after month.
Topic discovery
high-interest themes and seasonal patient questions
Planning support
series planning and monthly calendars
Draft acceleration
first drafts for scripts, captions, and carousel outlines
Quality checks
clarity, repetition, and risky or over-claim language checks
Performance summaries
what to scale and what to refine next
Result
Every Format. Every Platform.Built for Healthcare.
Reels / ShortsExplainersAwareness CampaignsCarouselsPatient EducationTrust and CredibilityStoriesAftercare and RecoveryFAQs / Q and ADoctor-Led VideosMyth vs FactClinic / Hospital Updates
How We Work
A proven 4-step process to transform your social media presence
Audit and Direction
- Brand voice
- gaps
- competitor scan
- quick wins
Build the System
- Pillars
- series templates
- approvals
- production plan
Produce and Publish
- Batch creation
- calendar execution
- daily monitoring
Improve Monthly
- Scale winners
- refresh topics
- optimise formats and series
Comprehensive Reporting & Analytics
Track your social media performance with detailed insights and actionable recommendations delivered weekly.
Frequently Asked Questions
Get a Social Media Strategy Call
A focused session to align your goals, channels, content direction, and enquiry flow. Then we recommend the right monthly plan.
What to prioritise across platforms for your services
The content formats and series to run based on patient intent
How to structure enquiries from social DMs, booking actions, front desk routing
A clear 30-60 day execution direction